As if it wasn't difficult enough to continually craft your communications and branding to your local market, now you've got to move into new markets? Ones that don't speak your language or understand your culture as well!
Don't worry about it though, because you won't be the first person who has had this issue. There are many ways to go about dealing with localizing entire sites and perhaps translation of a few pages of content, etc.
Depending on your resources and budget there are only so many routes you can take. The first route is to find out if you have the resources in-house to take on whatever project that needs to get done. The other alternative is to hire a translation services company and/or freelancers who specialize in the language being sought for your project.
If you are hiring an organization or freelancer to take on your project, consider hiring a third party to edit and even manage the work as it is being done in phases and drafts. That way you have another pair of trained eyes to see if the content is good enough or not.
If your budget can handle it and the market seems to be worth pursuing, then you certainly want to hire someone to work in-house to manage these types of translation projects on the company's behalf.
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